We gather information from the right people, using the right methods, so you can make educated decisions about your business.
We can help in the following areas:
- Value proposition development
- Policy and regulations
- Account management competencies and skills
- Sales force effectiveness
- Competitive intelligence
- Marketplace trends and analysis
- Pricing and contracting
- Coverage and reimbursement
- Market access product launch strategy
“With the development of our novel product, we wanted to know how the healthcare industry would cover and reimburse this new technology. ArtSci led us seamlessly through the entire process, assembling a variety of high level payer executives to provide both qualitative and quantitative intelligence and guiding us in our reimbursement strategy development.”
Director, Business Development, Connected Devices
Life Sciences Manufacturer
How we’ve helped our clients
Market Intelligence: Payers on Connectivity & Pricing
Partnered with a life sciences manufacturer to gather market intelligence on its novel connectivity technology. Engaged key industry executives through phone interviews and online surveys to find out the value they place on connectivity and creating a closed network to increase adherence/compliance, improve quality of care, and reduce overall costs. Major takeaways included how this technology would be evaluated by payers and subsequently reimbursed and covered. Equally important was the information gathered around real-world evidence and perceptions on adherence.
Mock P&T: Market Access Strategy & Value Proposition
Conducted a blinded mock P & T on a new product and its competitor both entering the market at a similar time to evaluate market access launch strategy and product value proposition. Company was able to gain valuable insight on the pros and cons of both products and adjust its strategic focus accordingly. Also gathered critical market intelligence on the perceptions of a crowded category, biosimilars, and expectations of new entrants.
Advisory Board: New Product Launch
Produced a new product launch advisory board for a pipeline drug coming to market. Brought in a diverse group of faculty to provide feedback on its safety, efficacy, dosing, pricing, clinical background, and packaging/ distribution. Company left with an abundance of information to help shape the development of its sales and marketing efforts and in the creation of its value proposition.
Webinar: Virtual & Interactive Education
Provided payers through a virtual and interactive platform education on existing and pipeline biologic treatment options and the various payer utilization management tools available and challenges presented. The goal was to share and gain input on the effective management of the therapeutic category and new products entering the market. The Life Sciences Manufacturer was able to hear the pain points from both medical and pharmacy payer representatives and discern challenges with coverage around current treatment options and discuss the type of tools necessary to help payers and providers with coverage around new market entries.
Analysis: Trends & Optimal Strategies
Performed strategic review of a company’s past training programs by analyzing the structure, content and deliverables of the various programs. Consulted on the best way to adjust their development in order to generate optimal results going forward. A complete overhaul in the training curriculum has been launched and implemented with buy-in across the company.